About Us

“The others are not like us. I am you.”

In a California legal market saturated with billboards and bus ads, many attorneys promise to fight for the community. They hire bilingual receptionists and market aggressively, but for most, the connection is only skin deep.

Guadalupe Gonzalez is the exception. Known to her clients as Lupe, she doesn’t just market to the community—she is the community. Born in Mexico and raised on the streets of Santa Ana, Lupe’s journey to becoming a powerhouse personal injury attorney wasn’t handed to her; it was forged through relentless determination and a firsthand understanding of the people she now champions.

Elite Education. Local Roots.

Lupe’s path was defined by “busting her ass” to break barriers. She earned her degree from UCLA and her Juris Doctor from the prestigious University of California, Irvine School of Law.

Often finding herself in rooms where few shared her background, she didn’t just aim to fit in—she aimed to lead. Today, she channels that same fighting spirit to protect those who are often misrepresented or misunderstood by a legal system that wasn’t built for them.

Authentication Over Marketing

When Lupe says she fights for the Latino and Latina communities of California, it’s not a strategy—it’s her identity.

Bilingual & Bicultural: She understands the nuances, the anxieties, and the specific hurdles her clients face.
A Fierce Advocate: Specializing in car, truck, and motorcycle accidents, rideshare crashes, slip and falls, and dog bites.
Family-First Approach: “When a client walks through my door, I see my family, my neighbors, my history,” Lupe explains. “I’m here to help, not to take advantage.”

Tough. Passionate. One of Us.

The Law Offices of Guadalupe Gonzalez (AskLupe.com) was founded to bridge the gap between world-class legal expertise and genuine cultural connection. We handle the heavy lifting—dealing with aggressive insurance companies and complex litigation—so you can focus on recovery.

Don’t settle for a firm that views you as a case number. Choose the advocate who sees you as a neighbor.

If you’ve been injured, don’t just look for a lawyer. AskLupe.